There are a variety of billboards available in the industry. Each type of billboard varies in effectiveness. With the billboards with advertisements are visible All day, 365 days a year they are one of the most effective methods in product/service advertising.
The results of billboard advertising depend on visibility. With regard to the population and traffic in the area. The ones most effective are those in high visibility areas. As a rule, to get high visibility multiple billboards are used. Additionally, helping with the effectiveness of billboards are also reduce the cost per billboard. Therefore decreasing the amount of money spent towards advertising. The billboards are weather resistant with a special paint over it also known as Painted Bulletins. Special outdoor paints are sometimes explicitly made to last and without the colour fading. These advertising billboards usually last around a month or two, after this despite the special paint the boards tend to fade and lose out on effectiveness.
Poster billboards are also utilised for outside exterior billboard advertising. They are pressed on to 15-30 sheets of heavy paper, depending on the advert size and colour. On average these billboards last about one month. This typically depends on the weather conditions. Then it is best to remove them before they could damage your brand image.
The new more recent cost-effective method is vinlyl boards. Also though digital billboards are now growing and getting bigger. These types of billboards relate with eye-catching colour with great artwork. Vinyl boards are much brighter and attractive and typically sprayed with UV protective paint. This makes them more resistant and can last years.
There is a slight possibility of the wind getting underneath and rippling them. As they are not stuck to the surface yet attached to the edges. Vinyl and digital billboards both contribute massively to the effectiveness.
Outdoor exterior advertising is quickly gaining popularity. The wide coverage and cost-effectiveness of billboards advertising are indisputable. In today’s times, businesses spend on average over £5 billion on outdoor advertising. Which is proved to be an effective technique for marketing products and services.
Billboard advertising continues to be considered as a quality means of expressing brands sales content market goods and services. If you want to advertise go big, go billboard!